Hollywood non stop.

MBC MAX Redesign 2010

Type: Channel branding & image campaign / Client: MBC / Agency: Creative Solutions / Date: January 2010

MAX is one channel of Saudi-run MBC (Middle East Broadcasting Center) based in Dubai Media City, United Arab Emirates. MBC is a leading free-to-air TV network which delivers news and quality family entertainment to more than 150 million Arabic speakers around the world - focused to the Middle East and North Africa.

MAX is a kind of non stop Hollywood movie channel with some first-time-on-TVs. The channel broadcasts most films with their original English soundtrack and Arabic subtitles.

The new design - which kept me as a member of the responsible core team busy for the last months - was launched on 9th January. Starting with the kick-off I was engaged in practically every essential step of the new on-air appearance: from the logo-design, the development of the new image campaign and the presentation in Dubai to the development & production of the new promo design.


  • My role: logo-design, development & production of the promo design, assisting art direction of the image campaign, supervising in Dubai, compilation
  • And as part of a team: conception of the image campaign, presentation in Dubai
  • © Creative Solutions, German Free TV



  • PromaxBDA World Design Awards, Los Angeles 2010: Gold for LOGO DESIGN: NETWORK/CHANNEL ALL MEDIA
  • PromaxBDA World Design Awards, Los Angeles 2010: Gold for GENERAL ENTERTAINMENT BUMPER
  • Eyes & Ears Awards, Munich 2010: Gold for BEST BUMPER OR STATION ID PACKAGE

Florian Hausberger

Studio for Design and Animation

Kochstr. 4, Innsbruck, Austria

© 2000-21 by Florian Hausberger. All Rights Reserved.