FIBA Motion Identity

Type: Sports motion branding / for: FIBA / commissioned by: United Senses / Date: March 2021

Commissioned by United Senses I got the opportunity to work on the pitch for FIBA's new motion identity. We developed a complex toolkit to brand future tournaments of the international basketball federation. Featuring a flexible grid, emotional photo sequences and customizable design flavors all upcoming international women, men and youth competitions will speak one language.

We are Basketball. Dynamic. Emotional. Playful.

Our concept was convincing and we won the pitch.

More to come soon!