How sixx is that?

Wie sixx ist das denn?

Type: Image campaign / Client: sixx / Agency: Creative Solutions, ProSiebenSat.1 TV Deutschland / Date: September 2016

Based on the insight - no woman is just one woman - the campaign celebrates female diversity. Women are cool, elegant, confident, ... from lady to gaga ... sometimes sporty, sometimes spicy ... party queen and couch potato ... and in the end all at once.

Held together by an original soundtrack the campaign is narrated in short opposite snippets featuring different women and the channels mascot, a chicken. Strong typographical visuals complete the campaign and give sixx a fresh new appearance with attitude.

Selcted stills

Credits

  • Creative Lead: Verena Schuster
  • Art Direction: Florian Hausberger
  • Concept: Manuela Gruber, Maria Holzmann, Elisabeth Riedl, Valerie Koch, Bernhard Oberlechner, Verena Schuster, Florian Hausberger
  • Director: Renato Novakovic
  • DOP: Florian Langanke
  • Production: Ute Deutschmann
  • Design, Animation & Post: Elisabeth Riedl, Florian Hausberger
  • Editing: Alexander Gruber
  • Sound Design: Michael Fakesch, Kurt Rehling
  • Project Management: Marcello Saglimbeni, Sonja Pendic
  • Marketing: Christina Leucht
  • © Creative Solutions

Links:

p7s1creativesolutions.de/projects/sixx-2016 sixx.de Back

Honors/Festivals:

  • 19th International Eyes & Ears Awards 2017, Bronze in the category BEST TYPOGRAPHICAL DESIGN
  • PromaxBda Global Excellence Awards 2017, Gold in the category USE OF ORIGINAL MUSIC/SCORE
  • PromaxBda Global Excellence Awards 2017, Finalist in the category ON-AIR TYPOGRAPHY
  • PromaxBda Europe Awards 2017, Finalist in the category ON-AIR TYPOGRAPHY

Florian Hausberger

Studio for Design and Animation

Kochstr. 4, Innsbruck, Austria

© 2000-24 by Florian Hausberger. All Rights Reserved.
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