Sat.1 2011

Type: Channel branding & image / Client: Sat.1 / Agency: Creative Solutions / Date: August 2011

Relaunch of major German free-to-air TV channel Sat.1 with new logo, new on-air design, new labels and new image-campaign/idents featuring the channels faces. Centered around the claim Colour your Life we tried to develop a positive and happy appearance.

Key-features:

• optimized orientation for the audience
• overriding direction through the elements
• focus on the day
• colourful logo at the center
• circular design surrounding the logo
• three colour schemes
• animation mechanism based on impulses

In more than one year I was - as part of the core team - involved in all the various facets of the complex development. Furthermore I was responsible for the implementation of the promotional design and some labels.