Joyn Genres
Type: Icon system
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for: Joyn / commissioned by: Seven.One Entertainment Group
/ Date: January 2026
Development of a comprehensive icon system for Joyn, the streaming platform of the German TV network ProSiebenSat.1.
The goal was to create a strong visual connection between Joyn’s brand identity and its main content genres. By designing a clear and consistent icon language, the user experience is significantly improved, making navigation more intuitive and helping users quickly find relevant content.
In addition, the icon system was strategically extended into promotional channels to attract new audiences and guide existing fans into the platform. This cohesive approach not only strengthenes brand recognition but also contributes to increase user engagement and ultimately higher watch time.
