sixx Rebranding 2013

Type: Channel design / Client: sixx / Agency: Creative Solutions / Date: June 2013

Redesign and image campaign for sixx - Germany's largest female free-TV channel.

The design package is based on a reduced and stylish stage on which animated green sixx Pads are combined with unique and striking typography. This sets the scene for an eye-catching advertising, sensing the channels multimediality. Product placement in form of program and image fitting accessoires and objects enable an individual design. This promotes a strong connection between program, image and design leading to functionality and strong branding.

Also check out the new image campaign DAS WILL ICH AUCH!.

Project still
Project still
Project still
Project still
Project still
Project still
Project still
Project still
Project still
Project still
Project still
Project still
Credits
  • Conception, Design, Animation & Art Direction: Markus Goles & Florian Hausberger
  • Additional Design & Animation: Ariane Gebhardt
  • Tips: Dorit Lang
  • Labels: Daniela Meier & Gerald Gutberlet
  • Audio Design: Kurt Rehling
  • 3d-Chicken: Fido.se
  • Project Manager: Michael Newell
  • © Creative Solutions, ProSiebenSat.1 TV Deutschland
Links
Honors/Festivals
  • PromaxBDA 2014 Global Excellence Awards, Finalist in the category GENERAL CHANNEL IMAGE CAMPAIGN
  • PromaxBDA 2014 Global Excellence Awards, Finalist in the category ART DIRECTION & DESIGN: INTERSTITIAL/SHORT FROM CAMPAIGN
  • PromaxBDA 2014 Europe Awards, Finalist in the category GENERAL BRAND DESIGN PACKAGE: CHANNEL, NETWORK OR PLATFORM